Our guides are written by AI. This is how they are made.

Written by AI

The product picks, the text, the FAQs and the translations are produced by AI models. The credit at the top of every guide says so.

Built for one market

Each guide is made for one country, in its language and currency, with links to stores that sell there.

Never hands-on

Nobody at Inception has used, tested or handled the products on a guide. The engine is instructed never to claim otherwise in a guide's introduction, sections or FAQs. If a sentence anywhere on a page suggests it, that sentence is wrong: please report it.

Dated honestly

The date beside the credit is the last time anything on the guide changed, including its products, prices and images. Prices carry their own check times.

1. 01

   It starts from what you asked.

   A guide begins with a search: a category, a product, a need, sometimes a budget. The engine first works out what the search is really asking for, including its hard constraints, such as a size, a form, an audience or a price ceiling.

2. 02

   It studies your market.

   An AI model proposes the candidates: the products widely recognized as the best in the category, and the local alternatives that genuinely compete with them in your country on value, availability or support. Where we have access to Amazon's catalog for your country, the model searches it and is told to prefer products it actually found there. It can also run a few web searches set to your country, mostly to check that a model has not been discontinued. For some provinces and states, it also reads local-market notes written by our team.

3. 03

   It keeps what is real and sold here.

   The model is told to name only real products currently sold in your country, to remove any it is unsure about instead of guessing, to skip near-identical variants, and never to pad the list. It aims for five to seven products, and fewer when fewer deserve a place.

4. 04

   It checks the picks against stores.

   Each pick is matched to a store page or an Amazon listing. A pick whose listing turns out to be another product is removed rather than shown, and the guide's introduction says that products were removed. A pick whose listing contradicts what you asked for can be dropped too. A pick the engine could not check either way stays.

5. 05

   Then it writes.

   AI models write the text: the introduction, each product's overview and strengths, the FAQs. In a market with more than one language, such as Canada, the guide is then translated by AI from the language it was written in.

Read at the store

Store prices come from Amazon's product API or are read from the retailer's own product page. The AI does not write them.

Estimates say so

When no store price has been read yet, a guide can show a price range estimated by the AI, labelled “Estimated price”. It is a guess at the market, not a price we saw.

Checked, and dated

The store panel says when its prices were checked, and a price that has gone a while without a check shows its own date. Prices left too long without a check are taken off the page.

No fixed schedule

Prices are re-checked more often on busy guides than on quiet ones, within a budget. No page has a guaranteed refresh date, and stores change prices and stock at any time.

One store marked “Our pick”

When several stores sell a product, one is marked “Our pick”. It is never more than 15% above the lowest price we found. Within that range, Amazon comes first when it sells the product, then the brand's own store, then the other stores, weighed on reliability, stock and price. Every other store we track for that product stays listed with its price, so the choice stays yours.

Sometimes a search

When we could not find the product's own page at a store, its button opens a search for it on Amazon instead (on Google, for software), and it is labelled as a search.

No one reads each guide before it is published. That is the trade that lets the engine cover thousands of searches across many countries and languages, and it is why your reports matter.

A commission from the store

When you buy through a link on a guide, the store may pay Inception a commission. That is how the site is funded.

The same price for you

You pay what you would pay going to the store directly. The store pays the commission, never you.

No paid placements

No brand or store can pay to appear on a guide or to move up one. There are no sponsored placements and no paid rankings.

Kept out of the ranking

The models that choose and rank products are never given commission rates, so what a store pays plays no part in which products make the list or in their order.

• AI can be wrong. A spec, a feature or a claim on a guide can be mistaken, out of date, or about the wrong model.
• Prices and stock move between checks. The price at the store when you check out is the one that counts.
• Some buttons open a store search instead of the product's own page.
• An estimated price is a guess, not a price anyone saw.
• A guide only knows what the engine could find. A good product sold in a few shops, or released after the last refresh, can be missing.
• Reviews come from public pages, not from verified buyers, and some products have none.
• Translations are made by AI and can read less naturally than the original.

Every guide ends with a “Report this page” button. Reports reach our team by email every day, and a person reads them. For a correction with sources, or a recommendation you disagree with, write to us directly. If you are right, we fix the page.